Build your base

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This November a new event is coming to Hampshire to bring together all the innovative science and technology companies in the region. Supported by Hampshire County Council and organised by React Communications, the event will be held as part of Global Entrepreneurship Week on the University of Southampton Science Park.

We’re pleased to announce that James Lamb from Idea Reality Ltd will be hosting one-on-one “Product Design and Idea Development” workshops at Nucleus 2015, a new science and technology themed event created to support burgeoning innovation companies in the South.

Businesses and individuals alike are invited to explore their product ideas and inventions with a product development professional in a confidential setting. As an experienced product designer, James can help extract innovation and new ideas as well as advise on the most cost effective route to market. Confidentially agreements will be available to sign before the workshop and any information or advice given will be free of charge. Give your project a boost and get it headed in the optimum direction!

Having spent over a decade creating a variety of innovative new products for brands such as Boots and Tesco James Lamb now specialises in helping small business, start-ups and entrepreneurs get their products to the market. His experience and ability has been recognised by the Chartered Society of Designers with the award of MCSD status after graduating from Loughborough University.

As a Director of Hampshire based Idea Reality Ltd, he and his team take concept ideas through to prototypes and finished engineered designs ready for manufacture, utilising their staged development process. Intellectual property (patents), crowd-funding, 3D printing and product visualisation are just some of the techniques utilised to get innovative ideas to market. Several clients’ projects were recently included in the Virgin – Pitch to Rich awards with the ScooterPeg product shortlisted out of over 900 others.

After discovering that many businesses have never reviewed the design or manufacture of their existing products, and have now fallen behind competitors in both efficiency and costs, James is a strong advocate for regular reviews of materials and techniques to stay competitive.

To book onto Idea Reality Ltd’s workshop:

For more information on Idea Reality Ltd, please take a look at their website:


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